WHY home staging is so important

by nick fong, broker, los cabos agent

Although staging is optional, it really shouldn't be when you are selling your house in Cabo. When you're 
dealing with such a significant financial transaction, you don't want to be lazy and settle for a lower
selling price or a longer marketing period than you have to.  This is true back home and here in Cabo, it is even more the case.

​Relative to the amount of time and money involved, staging may be one of the most lucrative projects you ever undertake. Potential buyers aren't just looking for a structure to inhabit – they're looking to fulfill their dreams and improve their lifestyles. Staging helps sell those dreams and creates a more emotional purchase that can generate more money for the seller.

​Home staging is also beneficial because potential buyers don't want to see work that needs to be done upon moving into the home. For every problem they see, they'll deduct its cost from their offering price. If they see too many problems, they'll pass altogether. While there are plenty of room-specific staging tips, if you're on a limited budget, it's best to focus on big-picture improvements and on the areas that will make the biggest difference in your home's selling price.

​These include the exterior and entryway (both heavily impact a buyers' first impressions), the living room, kitchens and bathrooms, the master bedroom and outdoor living space, such as a back patio. The following techniques can and should be employed in as many rooms of the house as you can afford and have time for:
Clean
​In the kitchen, potential buyers love to see new appliances that come with the home, but if you can't do that, make the ones you have spotless. No one wants to see splattered spaghetti sauce, films of grease or piles of crumbs in their potential new home. Likewise, make sure your bathroom sparkles, from the corners of the tub to the sink drain to that spot behind the toilet you don't think anyone can see. Your goal should be to make everything look new.
Declutter 
​There are two major problems with clutter. One is that it distracts buyers from your home's features. The other is that it makes it seem like the home doesn't have enough storage space. Put away knick-knacks. Keep in mind that buyers will be interested in your closet space, so tossing everything into the closet to hide it away may not be the best strategy.
Depersonalize
Buyers need to be able to envision themselves in your home, so remove all the family photos, items with family members' names on them and refrigerator art. Also make sure to put away all the toys and anything else that is highly indicative of the home's current inhabitants.
Define Rooms
Make sure each room has a single, defined purpose. Also make sure that every space within every room has a purpose so that buyers will see how to maximize the home's square footage. Even if the buyer won't want to use the room for the same purpose, the important thing is for them to see that every inch of the home is usable space. This includes alcoves, window seats, corners, breakfast nooks and so on.
Lighting
Take advantage of your home's natural light. Open all curtains and blinds when showing your home. Add supplemental lighting where necessary. Outdated or broken light fixtures can be cheaply and easily replaced. If you think your existing fixtures are fine, make sure to dust them, clean off any grime and empty out the dead bugs.
Last Touches
Just before any open house or showing, make sure that your staging efforts go the full mile with a few last-minute touches that will make the home seem warm and inviting. These include fresh flowers, letting fresh air into the house for at least ten minutes beforehand so it isn't stuffy, adding a pleasant scent as discussed earlier, and putting new, plush, nicely folded towels in the bathrooms. 
Bottom Line
Even if you have plenty of cash, don't put too much money into the staging process. You want to emphasize the home's best features, but keep in mind that what sells the home and what will make the home usable for the buyer are not necessarily the same thing.

Overall, to get the most bang for your buck, your home staging efforts should be designed to appeal to the widest possible range of buyers. The more people willing to submit purchase offers for your home, the higher the selling price will be.Once you've sold your home for the maximum value, you'll want to make sure you don't undo your resale efforts by overpaying on your new home. 

​By Nick Fong, Broker, Los Cabos Agent, 624-157-3170, info@loscabosagent.com